Reliance Trends — Denying Entry To the Store

Address:

Udumalpet, Tirupur

Myself and my wife visited Trends store located in Udumalpet, Tirupur, Tamilnadu - 642126 on 28th of February @07:10 PM. Upon entry into the store the security stopped us and asked us to hand over my wife's handbag at the counter and at first we thought he had mistaken it for a bigger bag or travel bag but it was a standard size bag and they asked us to deposit it and take out whatever valuables we had in the bag. This was a shock to us as an avid shopper and a customer of Trends for years and visiting many branches spread across all over India. We just came in to redeem vouchers as a eve of birthday. When the security said multiple times to do that my said that they can check the bag upon exiting the store once the purchase is done but they denied it too and when we were conversing reasonably another representative came from the billing counter with rude attitude and said you can file a case if you want to but this our rules and its our say. The store is located in a closed community in the Suburbs and having such bizarre made-up rules should be stopped and zero decency towards customer EOD. If Reliance Trends really has such rules why not is it applied across india ? Why deny entry ? If the rule is applicable then have board put up outside the store so everyone can just avoid all-together coming into the shop. If the employee wants us customer to file a case then it is well and fine for denying entry upon then please provide the same in writing.