Uber India — Wrong information provided via SMS

Address:	Mumbai City, Maharashtra, 400054
Website:	UberPOOL Services

I got the following SMS on 08/05/2017:
Dear Rider, ease into the week with uberPOOL rides at Rs 49 flat upto 8 kms in Mumbai. Save more & get there comfortably, no matter where you're going! TCA.
My house comes in the radius of less than 8 km. While trying to book Uber in the evenings and today morning, I got the fares as high as Rs. 172/-!!
Why is such wrong information provided? Is it some kind of marketing gimmick to hook the customers??
It is a large disappointment to see that the fares sore high and a standard line saying "increase in fare due to increased demand" flashes!!!
Doesn't this mean that customers are misguided??
I[censored]ber is going to cost more than a auto-rickshaw, why would any common man even try it out??