Urbanic — Way too expensive

I'm not here for the complaint but what I wanna say is about it's price. It's little expensive. Though I shop from urbanic a lot but I think the app should look after its price. It should be less expensive. And there should be a proper sale and a discount for it's regular customer. There should be a points system according to the amount of products bought. Also points should be given according to the reviews written by the customer. So please I request urbanic to look after this.