Vadilal — Vendors Charging more than the MRP printed on the product by erasing the MRP

Here in Patna, a well renowned ice cream selling company named as " Vadilal" is not looking into the fact that thier ice cream vendors are charging more than the MRP printed on each Ice cream packet or box by erasing the Printed MRP.
Each time whenever someone approaches the Vendor, consumers complains about having the same problem that they are charging thier own made rate rather than the actual MRP of the product by erasing the MRP, on asking the vendor that why they do so, they say that the company doesn't provide us for the normal loss which occurs during the transportation or refrigeration of the ice cream so they tend to recover the normal loss caused from the consumers by charging thier own rate

If this is a genuine problem for the vendors that company in reality doesn't provide the vendors for the normal loss then the company should look into it and make a policy to solve this problem and if this is false then the company should take actions against thier vendors for making the public look like fools.

According to me, one of the simplest solution to this problem is that the company starts to print the MRP in large fonts in front of the packet or ice cream box, so it can't be removed or erased.