Vodafone Idea — VAS activation without consent

Website:www.vodafone.in

Value added services have been repeatedly activated on my pre-paid number. These have been done without my request or consent.
This has happened 3 times now. While i got SMSes informing me of these transactions the first 2 times, there was no SMS on the 3rd occasion. Only on checking my balance was i able to notice this transaction.

On taking this up with customer support i get a standard reply stating i should not click on pop-ups etc. which may lead to VAS activation. This is a lame excuse for following reasons - my primary mobile number is a different one so the vodafone number is never used while browsing, being computer literate i am judicious while browsing and have not knowingly or unknowingly clicked on any such ad which might incur VAS charges, I use a computer for internet access so there is no way of my vodafone number being known to third party ads for VAS.

I want to know why and how VAS is repeatedly getting activated on my number without my consent.
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