Yepme.com — Unsolicited Promotional SMS

I made the sin of making a transaction on this etail website and without going into the sorry review of their awful service, this is to bring to notice the nuisance that started after that, since last more than three months, getting unsolicited promotional SMS from DM_IYEPME on my phone. There was no explicit consent given by me to receive promotional SMS. Further, the option to Stop SMS viz send YSTOP to 56161 or even tried STOP, does not work. Have written to the company numerous times to stop pestering with their free offers, but to no avail. The network carrier TATA DOCOMO is equally responsible for being lenient on such operators. I hope this nuisance is aborted asap and appropriate action is taken against short code operator 56161 DM-IYEPME. God save people from such crop of etailers without any systems or processes in place. If someone has a foolish notion that people can be compelled to make purchase decision by spamming them with promotional SMS, then surely they are going the Shubhiksha way sooner rather than later.