BSA Hercules — Low quality product

I had bought a cycle for my brother 2 months before. Initially the mudguard broke off. Later, one of the brakes failed, and then, the paint started to peel off revealing rust underneath. Very recently the second brake also failed.

I had a hercules cycle years ago and based on the quality over that time, we went head confidently with hercules this time.

It would be much appreciable if the company can resolve this issue. Hoping for a response.