Bmw Automobile Company — BMW AUTOMOBILE COMPANY AWARD RESULT OUT!!

Hello i got e-mail for BMW AUTOMOBILE COMPANY AWARD RESULT OUT!! as bellow...i wanna know about this notification, my questions are 1.) Is this scam r not..? 2.) If it is scam mean how to identify these type of scam mail? please help..
That mail is:
from BMW AUTOMOBILE COMPANY <[protected]@bmw.co.uk>
reply-to [protected]@live.com
to
date Wed, Jan 6, 2010 at 12:41 AM
subject BMW AUTOMOBILE COMPANY AWARD RESULT OUT!!

hide details 12:41 AM (22 hours ago)

PUBLIC RELATIONS DEPARTMENT,
BMW Automobiles House,22 Garden Close, Edmonton
Lincs,PE9 2YP, London, United Kingdom.

Attention:

This is to inform you that you have been selected for a cash prize of 850,000.00
pounds(Eight hundred and fifty thousand pounds) from the BMW e-LOTTERY BONANZA
International programs held recently, here in London United Kingdom.
The selection process was carried out through random selection in our computerized
email selection system(ess) from a database of over 250,000 email addresses drawn from
all the continents of the world.

This promotional lottery is the 3rd of its kind and we intend to sensitize the
public. To begin the processing of your prize you are to contact our fiduciary claims
department for more information as regards procedures to
claim your prize.
=================================================
PUBLIC RELATIONS DEPARTMENT,7 DOCK WAY, SEFTON
BUSINESS PARK LONDON, T40 4RT, UNITED KINGDOM.
Barrister Ken Adams
Phone: [protected]
[protected]

=================================================
Contact him by providing him with your secret pin code XXXXXXX007 and your Reference
Number BMW:[protected]/23.You are also advised to provide
him with the under listed information's as soon as possible:

1.Name in full:-------
2.Address:-------
3.Nationality:-----
4.Age:-------
5.Occupation:[protected]
6.Telephone:[protected]
Number:[protected]
7.Present Country:----
8.Sex:----
9.Marital status:-
10.Email address: --
Congratulations once again from all our staff and thank you for being part
of our promotional program.

EUGENE KLINE,
THE DIRECTOR PROMOTIONS
BMW PUBLIC RELATIONS DEPARTMENT,
UNITED KINGDOM.
=================================================

NOTE: You may also receive similar e-mails from people portraying to be other
Organizations or Yahoo Microsoft Inc. This is solely to collect your personal
information from you and lay claim over your winning. In event that you receive any e-
mail similar to the notification letter that was sent to you, kindly delete it from
your mail box and give no further correspondence to such person or body. BMW shall not
be held responsible
for any loss of fund arising from the above mentioned. Winners are also advised to keep
their winning details/information from the public to avoid fraudulent claim (IMPORTANT).