[Resolved]  Ezone — Misleading advertisement

Address:

Mumbai City, Maharashtra

I was looking for a Laptop and i came across an advertisement of Ezone in Mumbai Mirror (last page) on 22nd April 2011. I was interested in the HP laptop (MRP 22990) advertised in it. On Saturday i visited the Ezone website to check other available options.I found the HP G42-458TU Notebook PC + Philips Spa 3210/10 2.0 Speaker - product meeting my requirements.The same was priced at Rs.33990/- with Free Shipping.

Yesterday (24/04/2011) i visited Ezone outlet at Oberoi Mall (Goregaon E), Mumbai. I was surpised to see the MRP of the same product (HP G42-458TU Notebook PC) being displayed as Rs.35490. I enquired about the advertised product and their your executive Mr. Gauri Shankar confirmed that the same was not yet available at the stores. I then enquired about the "HP G42-458TU Notebook PC", initially the executive refused to agree that there can't be any price difference between online and showroom prices. I asked him to check online the price for the same. He was surpised to see the price difference. He initally agree to match the online offer and asked me to wait. He cam back after 15 mins to tell me that Ezone charges Rs1000/- for shipping. I told him that the concerned product qualifies for Free Shipping. He checked online and asked me to wait. Again after 15 mins he came to confirm that the best price he can offer is Rs.35000/-

I opted not to buy the product and i felt cheated by the Ezone team.

My concerns :
Misleading advertisements in Leading newpapers,
Why is an advertisement is placed in Leading newpapers when the product itself is not available at stores.
Why is there a price difference of same product online and stores. ( infact at stores the price should be less, as delivery is at customers hand)
Poor product knowledge of staff at ezone stores
Very Poor customer treatment at the stores.

This a clear case of misleading advertisement through electronic and print media. Please guide/suggest me for further course of action.

Kirti Kumar Jain
[protected]@yahoo.com