Idea Cellular Ltd. — with out my consent they send me sms to which I was charged RS 10/ week

Address:

Thiruvananthapuram, Kerala

From 1/3/2011, I was receiving SMS's titled love tips from a number 56056 . Daily I got an SMS, which I did not bothered about.But whenever I reacharged my mobile no the money vanished with in a day as my mobile no have a dialer tone I thought the money went for that ,but soon I realised that whenever I reacharged the money was disappearing .So today I talked with the coustomercare executive who told me that I was being charged RS10/week for those love tip SMS's which I have not requested to any body, for this she told me that I Have responded to the first lovetip SMS by opening it and reading it,that's why they send me this charged SMS's. I could not understant how reading an SMS that I got will be a concent for somebody to send me charged SMSs