[Resolved]  Flipkart — Data privacy violation

Address:

Flipkart Internet Private Limited, Buildings Alyssa, Begonia & Clove Embassy Tech Village, Outer Ring Road, Devarabeesanahalli Village, Bengaluru,

While browsing for a laptop I had provided certain information in the exchange option of a product to get an estimated quote of the value I would have to pay if I wanted to choose the exchange option of payment.

After providing that information, the Compaq core i7 laptop which I had selected as the model for exchange, it is now visible for exchange confirmation on every laptop I viewed and is being displayed on every laptop product page which is something I did not consent to. I am attaching pictures as proof and to better elaborate my concern.

I kindly request Flipkart to delete this as I believe it violates my fundamental right to privacy as I provided that information only for specific reason and not to be displayed for every laptop model or product of a certain category I search for in perpetuity.

On speaking with the customer support they told me to ignore it or not use that option but I believe that's not the solution to my request so I raised a grievance report with their grievance officer and they repeated the same thing as the customer support and added that they cannot delete this information from their end.

I don't understand how a company that has created the website can implement a feature to change the product they want to exchange but not have the option to delete the same. They also refuse to delete the information when they are the ones that have implemented the function to collect the same information.

It is quite shameful on Flipkart's grievance support team to deny the customer their right to have information deleted which is no longer intended or relevant for the initial purpose it was provided for by stating it is not something in their control or that there is no feature for it.

I urge the Flipkart team to either allow the user to delete the information themselves along with the change button or delete it themselves when a grievance report is submitted. Kindly do the needful. Thank you.

Regards,
Aakash.S.M.