Honda 2 Wheelers India — honda shine bike

Address:

201001

I have purchased new bike honda shine sp. While i am starting the bike it not start properly i ask with jkm leela honda they said that bike need to be warm you have to take choke first. My question is why we need to use choke in 22 degree temp to start the new bike. Tell me what's the issue either it's having all honda bike issue because first time i purchase honda and i am fed up with the starting part very worst not recommend.
Complaint already raised in honda but they didn't respond yet.