[Resolved] Inox Leisure / Inoxmovies.com — Ads shown at inorbit malad

Shalini Rajdutt

from Mumbai, Maharashtra

Address:	Mumbai City, Maharashtra, 400067
Website:	Inox inorbit

I went to c aye dil hai mushkil yesterday with my family 10.50 pm show.. there were lots of ad shown and movie finally started by 11.20pm.. then again interval started at 12.25am sharp and then the ads continues till 12.50 am which was too much for the audience to handle.. in total 45 minutes of ads were shown which were worse than television breaks.. we all were so irritated as it was a night show ans as it is the movie was long.. so audience were not at all interested in watching those ads over and over again.. in all these yrs this is the first time we have seen a cinema hall showing ads for 45 min in one show.. that was terrible but no one was there at the night show from.the office to whom we could hv placed our complaints.. all the cinemas shows ads but hardly for 10-15 min during breaks and not more than that.. people got so restless n kids were getting irritated..pls understand that we come to cinema hall to watch a movie without interruptions and.not like tv. and if the situation is same then it will b very difficult for the audience to stick to their favourite cinema halls.. pls make sure that ads run for a reasonable period so that our entertainment is not interrupted unnecessary.

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Dec 9, 2016

Complaint marked as Resolved

INOX Leisure / INOXMovies.com customer support has been notified about the posted complaint.

Verified Support

Nov 03, 2016

INOX Leisure / INOXMovies.com Customer Care's response Dear Guest,

At the outset let me thank you for your feedback on INOX . The overall movie going presentation has evolved with ads and movie trailers being a part of the overall feature presentation. We sincerely apologise for the inconvenience caused to you due to a relatively longer interval as mentioned by you.
We would like to elucidate here that we design the interval schedule looking at the ideal time that is required for all the guests to resettle on their seats after the break. The inclusion and timeframe of advertisement content is done with this approach. The timing is dependent on technical, commercial and operational requirements of each cinema auditorium hence may change weekly /daily.
Let us assure you we are focused on guest-centric approach and we are extremely sensitive to the overall quality and experience that our guests have at our premises.

Warm Regards,
INOX Support