Dear Ms. Deboleena Chatterjee,
Brand Manager
My name is Ms Akanksha Kumari. I am in +2 and will be appearing for my intermediate exams this May. I live in Gorakhpur, Uttar Pradesh. Post the death of Sushant Singh Rajput, I have taken a decision to stop eating Perk, which is my favourite chocolate until your brand ambassador Ms. Alia Bhatt will continue promoting it. I do not wish to spend on brands that continue promoting bollywood faces.
Instead I would strongly recommend you to consider real life heroes such as Mr. Sandeep Verma, a Youtuber promoting channel named Stylerug as your brand ambassador. The reasons being we can connect with Stylerug, he is passionate, honest, hardworking and most important belonging to middle class family. If your consumers are mostly middle class then why face promoting your brand should be a rich arrogant actor who doesn't carry middle class values?
I hope you will take my suggestion in right context and would discontinue Alia's association with Perk. The moment this change happens, I will immediately start buying Perk.
Thanking you,
A concerned citizen,
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