Goodyear India, one of the country's leading tire companies, today culminated its "Goodyear Wheels Of Fortune" consumer promotion. The lucky draw was conducted using automated computer software ensuring complete transparency and unbiased selection of winners.
"We are excited to see such a great response to our consumer promotion and are very happy for the winners," said DP Singh, Vice President for Consumer Tires. "In fact, all our participants were already winners from the moment they chose our latest product innovations because they can now drive with more confidence with Assurance's superior grip, and enjoy more savings with DuraPlus - Goodyear's best high mileage tire in the market today," Singh added.
Among the leading tire company's myriad of innovative marketing initiatives include Fast Aid, free on-road assistance for loyal Goodyear customers. Consumers who purchase Assurance, DuraPlus and other Goodyear passenger tires are immediately signed up for this unique road assistance program.
"We are committed to our consumers in not only providing them with the latest market-back product innovations that leverage our world class technology, but also in giving them innovative solutions for a worry free driving experience that only Goodyear can deliver," said Singh.The grand prize, a Ford Figo, was awarded to Kailash Negi from Sri Nagar, a small town close to Dehradun.
Over the past two months consumers who purchased Goodyear’s newly launched DuraPlus and Assurance tires got instant prizes of branded sunglasses plus a chance to win the Ford Figo grand prize in the lucky nationwide draw. Apart from the grand prize winner, Goodyear awarded 29 other lucky consumers with a wide range of prizes including Blackberry phones, GPS navigation devices, and LCD screens.
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