PVR Cinemas — too long ads and trailers

I planned to watch movie based on running time and a little time for ads. The ads in the starting went on for more than 25 mins. I don't go to cinema hall to watch ads but movie. Why i am shown all the ads? It's ok to make ticket price higher or even show ads but atleast make the customer informed.

My movie time was 1.15 and movie started after 1.40.
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