Sendmygift.com — Order not delivered.. No refund yet

Address:	560034
Website:	SENDMYGIFT.COM

Order#[protected] was placed on 19th feb 2016 for delivery on 20th feb 2016. Called them on 20th to confirm if its being delivered, confirmed it is. Called again at 9pm as it wasn't delivered still, rep told "we deliver till late night, it will definitely be delivered." it wasn't...
Called the next day about the same. I was told they had some technical problems and that it will be delivered that day. Again it wasn't...
Called on 22nd, asking to cancel the order. They said the order has been shipped (No idea what that means as the order was for flowers and cake).. Still nothing delivered... Called again to cancel.. Talked to shubhankar.. Was given a cancellation number s065945 (Which turned out to be fake) and i was asked to send an email to [protected]@sendmygift.com requesting refund. I sent the email.
2-3 days later, still didn't get any response and called again... They said the order is still under processing (Still not cancelled).. I asked to cancel again and process refund. This time i was asked to send email to [protected]@sendmygift.com.. Again i sent the email..
Called again on 2nd march.. The rep asked me for bank details to initiate the refund.. I gave all the details.. Still nothing..
Since that day, i have called them atleast 15 times and everytime i hear the same response.. That they will cancel the order and that refund will take 3-5 business day from the day it is initiated..
On 10th march, after complaining again through online chat, i got a call supposedly from the "escalation team" who promised that she would make sure this is resolved and that i will get a call from refunds team within half hour.. When i told her that i have been hearing the same thing being told to me by several reps, she said she is from escalation and to trust her... 5 days later, i still have not received any call from "refunds dept"..
Again on 15th march morning i called and talked to varun singh, who promised that escalation manager will call me within half hour.. 14 hours went by i got nothing... I called again and talked to raghavendra, i asked him to put me through to manager, he put me on hold for 15 mins and then hung up.. I called again, this time navin picked up.. He told me the manager, arshia bano, is only in office from 10-7 in the morning.. Talked to his supervisor, abdul, who after listening to everything could say nothing apart from what i have been hearing throughout... That i will get a call back in the morning from escalation and that he will ensure this is resolved...

Result: the order was never delivered.. The money was paid up front.. I would have spent a quarter of the order amount on this phone calls and haven't yet got the refund.. This company wants the customers to literally beg them to get their own money back.. Highly unscrupulous, fraudulent company...