Shop It Today — Fraud and cheating

Address:

New Delhi, Delhi, 110085

My name is Balaji, On 23.03.2016, I received a call from phone number [protected] from Mr Ravi Singh (Emp No - 0690) saying that he is calling from Shop It Today India Pvt Ltd informed me that your mobile number has been shortlisted under promotional activity in our organization and you are eligible to get Apple Ipad free of cost only after payment of Rs. 4374/- as 12.5% sale tax of market price, (Market Price: Rs. 34990) Accordingly I asked him to provide the same in written communication, as per my request, He forwarded an E mail from their official E mail ID [protected]@shopittoday.in to my personal E mail ID informing the Bank account details of their organization and amount to be paid.
After providing the E mail, he asked my basic information which I provided him and then they created my customer ID as SIT01PW1286.
After verification and confirmation of customer ID, I paid Rs. 7, 276/- through ATM transfer in their Axis Bank account number [protected] as per their direction and intimated to them through mail and phone call. They confirmed the payment and informed that before sending your product we will send you welcome gift (Gold coin worth 65000) to verify your address.
Next day i.e. on 29.10.2014 Mr. Ravi Singh informed me through call and Whats App from phone number [protected] that you have need to pay only Insurance amount Rs. 9474/- the DTDC courier would not dispatch the product unless this amount is received. He told me this would be the full and final payment and this amount would be refunded to my account in couple of days.I paid Rs. 9475/- on rupee excess and got a call back again from Ravi Singh stating i had to pay exact Rs.9474/- not one Rupee more o less.
I again with great difficulty arranged and paid Rs.9474/-to AXIS Bank account No. [protected]. This Branch was said to be in Rohini Sector -24 NEW DELHI 110085. Now, Mr. Ravi Singh calls back and says that the Ipad is out of stock. As per company policy we will refund you 200% of the (Ipad and the gold coin + the amount paid so far by me). But to get back my refund, i have to pay a tax amount of Rs. 23000 and i will get back a complete refund of money paid. I informed Ravi Singh i cannot afford to pay this. He was going on calling me every day and convincing me that i will be getting about 2.4Lacs approximate refund if Rs.23000 is paid. I also got a call From Mr. Vinod Kashyap the manager of Shop IT today. His number - [protected]. He promised me and sent me a message that i will be getting in hand 2.4 lacs if the task amount could be cleared. Ravi singh agreed he will help me by paying Rs. 10000. Rest Rs .13000 should be paid by me. I paid Rs. 13000/- to same AXIS account. I received all payment confirmation acknowledgement mails from [protected]@shopittoday.

Now a new story was told to me by Vinod Kashyap, that Rs. 10000/- that was paid by Ravi Singh is from a local New Delhi account. The company needs to receive payment from outside Delhi account in order to process payment.

This time the total amount was increased to 2.6Lacs i was asked to pay the full and final payment of Rs. 26786/- after which thee would not be any more charges.Mr. Ram Avasti(He told he is one of the Director of Shop IT)Convinced and promised me that he will get the refund done positively from ICICI or Kotak bank in just a day after the money Rs.26786/- has come in.I paid this amount also to the same AXIS bank account.I received payment confirmation mail for all the above transactions made.
The fund was also not credited into my account even after 72 hours as per their commitment

Now a different story was told, they said they are unable to transfer the money from bank.They were getting a error message, Interstate transaction.
I have had no calls from Either Ravi Singh, Vinod Kashyap nor Ram Avasti.
I request the Public not to shop from Shop IT Today and get cheated by their fraud offers. They are big cheaters... Never came across such a bad experience.
I request the concerned team to investigate this as soon as possible
Please could any of you help me get back my money.