Aditya Birla Money — Account Activation pending for last 6-7 months CRM [protected]

I have been a customer of Aditya Birla for last 11 years. An ex-employee of your organisation Mr. Rishi Jiwan Gupta opened my trading account with your organisation and till the time he was employee with Aditya Birla, I never had any issues with my account. Besides holding a good stock portfolio, I also bought a land plot in Omaxe Chandigarh through Aditya Birla.

In 2018, I moved to Australia and request for change of my account status to NRI. It took almost 6 months for the request to get processed because of inefficiency of the then branch manager (Vivek) and lack of knowledge at the part of branch officials. After 2 year in 2020, when I wanted to use the account and sell some securities for some fund requirements in Australia, I was told that account is still domestic and there are some charges that needs to be paid. I was shocked because I gave the request 2 year back when I was moving to Australia in person in Chandigarh office and now after 2 years I am told that it is not processed. I had bought a house in Australia and had to make the payment for that house. Because of inefficiency on the part of your officials, I couldn't sell my securities and had to borrow funds from my friends for the house payment. There was no answer or explanation to the delay of 2 years in not processing account conversion request. That was the first time I regretted of opening account with Aditya Birla. After lot of follow ups and calls with your team in Mumbai/ Chennai, I was able to get my account activated under NRIPOI status. I didn't use the account since then and I understand as per current laws if we don't use the account for a year or more it becomes dormant. Now 6-7 months ago, I request if my account can be activated because I wanted to do some purchase transactions. Multiple times, I have sent the documents but still account is not activated. There is no response to my emails on the status. I know for Aditya Birla, one customer closing account doesn't matter but is this the right approach for any organization/ branch officials that they don't care about their customers. Nobody is bothered to even respond to emails or update the customer on account status. I have asked Mr. Rajesh many times but no reply. Last reply was it is pending for KRA update. Even after KRA is updated, there is no reply. Can I ask how much time does it take for account activation; does it take 6 months? Are these the service levels that your officials provide especially to NRI customers? Everyday I am calling Chennai customer service team from Australia for update on account but no response. There is something called as relationship manager in all big organizations so that customers don’t get lost and they can be attended to promptly for all their account queries. I don’t even know who my relationship manager is in the branch. Is it not part of relationship manager KRA to contact all mapped customers and address their concerns.

CLIENT ID 1075897