Amazon India — Iphone quality not representing apple reputation in india

To Apple (via Amazon),

I’m a proud supporter of Apple products and have embraced the ecosystem with great respect and care with products ranging from iPhone to iMac, Macbook, and more. However, recently I’ve come across some unfortunate circumstances to bring up to you. I currently have an iPhone 6S here in Canada and am very proud of the quality and performance of this. With that said, I wanted to extended this experience to my fiancé in India and have through Amazon.in purchased the iPhone 6S as a gift for her. Amazon is only a few stores that allows me to use my Canadian payment systems (credit cards, specifically, MBNA) to purchase the product as a gift. I understand that Apple does not control the retail market of Amazon, however, I felt the need to bring this up to you.

My first time around, I gifted her an iPhone 6S 128Gb (Rose Gold) early February - through Amazon.in supplied by TECHOHOLIC (http://www.amazon.in/gp/aag/main?ie=UTF8&asin=&isAmazonFulfilled=1&isCBA=&marketplaceID=A21TJRUUN4KG...⇄ The iPhone arrived fine, and in good physical condition. After a few days o[censored]sage, the phone started heating and the battery would drain abnormally. We had the product returned for a refund; however, I still wanted to get her the iPhone for reasons of iCloud, FaceTime, iMessage, and performance. I reordered another iPhone 6S 128 GB (Silver) this time - via Amazon.in and supplied by GadgetDirect (http://www.amazon.in/gp/aag/main?ie=UTF8&asin=&isAmazonFulfilled=1&isCBA=&marketplaceID=A21TJRUUN4KG...⇄ The second time, the iPhone ringer wouldn’t work and when the phone was put on vibrate there was a clicking sound which seemed like a lose part inside the phone. We will also be returning this phone for a refund.

My complaint isn’t with the product itself, but rather with the quality assurance that’s promised and expected in such countries of the Apple brand. Through talking to people, friends, family, iPhone 6S is known to be buggy in India and many have stayed away from this product because of poor quality - contradicting what Apple stands for. It’s unfortunate, but this time around, I would think twice (or maybe even thrice) before gifting someone the iPhone if these problems arise. Apple needs to put forward better Quality measures benchmark for their products sold outside of the North America market. I understand that this product can probably be bought through a certified Apple retailer, but at the end of the day it’s the Apple brand and assurance of quality that has failed here.

Also, I would rather buy a product from here and take to India but with the company policies, if something were to go wrong, it would be difficult to replace the product or get it fixed as it’s bought in a different country. The payment structure needs to be improved, the quality criteria should be firmer, and there needs to be a better trust criteria through these 3rd party suppliers who are selling and promoting Apple products.

This is an official complaint to Apple, as India is a large market and with the consecutive release of the product, Apple, unfortunately is losing it’s reputation in such countries.

Thank you,
Akhil Chandan