Apple India — Reg : Replacement o[censored]SB Cable Under Warranty

Address:

Bangalore, Karnataka

I bought USB Cable from apple store dated 21/8/2014 . Its still under warranty but the cable have scars on it . I have told the quality department of apple that under warranty product needs an replacement . They are coming back saying its on the whole sole discretion of apple. I don't understand during time of purchase why don't they make that point significant once customer is having conversation with them .