Ezone / Futurebazaar — Ezone cheating customers by price hiking.

I have recently browsed the ezone site in regard of ICICI festive shopping offer. According to offer ICICI cutomers get flat 10% off on purchases made at EZONE. I thought of buying some pendrives and memory cards. However when I browse the site today there is a big change in price. Is this really an offer to cutomer or cheating. I have attached the product pages of both dates. luckily Google helped me in finding the cached version of page.
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Dear Sir,

This is with reference to your feedback regarding the pricing of the product “Transcend 4 GB Pen Drive” on eZone Online that we are promoting along with ICICI under the festive offer.

The above mentioned product was listed on the site at Rs.499/- on 30th October 2009 and accordingly the same shows in Google cache. The said product is now available online at the current market price of Rs.549/-. The price variations are purely due to the dynamic nature of pricing on electronic products and we often do promotions. We strive to offer you the best prices available.

We further wish to inform that all products listed on eZone Online are genuine products and come along with Manufacturer's Warranty, and all requisite guarantees.

Please be assured that the schemes and offers introduced by us are genuine. These special offers are available on a wide range of products. Besides these special offers, you can use an additional discount coupon for further discounts. In addition, you will receive a gift by meeting the spend commitment under your chosen slab.

We request you to kindly repose your faith in our services and place your order. Kindly visit the below URL to avail of the exclusive offers for ICICI Bank Net Banking Customers
http://iciciezone.futurebazaar.com/

We also would like to get in touch with you and discuss the concerns that you have raised. Please revert with your registered e-mail address / contact number so that we can contact you.

You may also contact us directly for any queries and we will be glad to assist you.

Best Regards,
Farhana Kazi
Manager Customer Service
Contact – 022 – 67840400
Email – [protected]@futurebazaar.com
This is the not the first instance from E-ZONE. When I went to Koramangala E-ZONE, they said that the price of Sony LCD TV 40V550A is Rs.73, 990 (according to what Sony website says). When I asked them if there is any discount, they told me that there is no discount on Sony LCD TVs. On the same day within an hour or so, I went to Sony World (BDA Complex, HSR layout) and found that the same LCD TV costs Rs.69, 990. When I asked them for a discount, they said, they will further give Rs.700 discount on that. After I negotiated about the price, I asked about what E-ZONE people were saying. They told me that Sony had cancelled the dealership of E-ZONE due to this issue and E-ZONE is selling old stock with the same old price.

Customers, please be careful while visiting E-ZONE in any of the branches. From the day I found this price difference, I decided not to visit E-ZONE in any circumstance.

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