Helios Watch Store — Purchase of Watch from Helios - online

I have purchased watch on helios website and as per the website it said same day delivery. I haven't received my watch till now. I have followed up with N number of emails and phone calls without any result. Helios phone number no one picks or it will keep saying its connecting and drops. I wanted to surprise my wife on our anniversary and its completely spoiled. The fun part they shared an SMS and mail about the tracking and when you check no data available. when called courier they said its not valid. I made a big mistake ordering from a platform who does not know how to do e-commerce business. Finally i am unable to cancel the order my money is deducted. I have to wait for their mercy. I never expected this from TATA's .
There is no way of escalations matrix, or concern person to address this issue. just pay the money and keep standing at the gate waiting.
Pathetic experience