[Resolved]  Marico — Saffola

Apr 25, 2022

Marico Customer Care's response Dear Sir,

At the outset, we would like to thank you for being a Marico consumer. We also appreciate that you have taken time to connect with us on our product Saffola Honey.

This is with reference to your query, we would like to inform you that Saffola Honey pack purchased by you is 100% pure, free from added sugars & free from any form of adulteration.

Crystallization of honey is a natural phenomenon and is an indicator of purity of honey. During crystallization, the glucose in honey precipitates out and this appears to be solidified or like crystals as noticed by you. Different varieties of honey will crystallize at different rates, and a few not at all. We assure you that Saffola Honey is pure, even if it crystallizes and it is completely safe to consume.

The crystallization aspect has also been clearly declared on the Saffola pack label. The crystallized honey can be liquefied by simply placing the honey jar with the cap open, into warm to hot water or placing it under the sun light with continuous stirring until the crystals completely dissolve.

This natural phenomenon of honey crystallization and facts on it has been published in several scientific research papers, articles and websites such as National Honey Board.

You can read more about it here: https://honey.com/faq (Refer Honey Appearance) & click https://youtu.be/pVDJu6TUkNY to discover the truth about crystallization of honey.

As per Food Safety and Standard Authority of India, the consistency of honey can be fluid, viscous or partly to entirely crystallized. Please refer the following screen shot published by FSSAI; which states that Crystallisation of honey is natural phenomenon. Crystallised honey is not necessarily ‘Adulterated’ or ‘Spoiled’.

Every batch of Saffola Honey is tested using NMR (Nuclear Magnetic Resonance) technology, which is one of the most advanced tests in the world, in the best in class international laboratories to ensure that it is 100% pure, free from added sugars and any form of adulteration. Saffola Honey is compliant with all the quality parameters mandated by FSSAI (Food Safety and Standards Authority of India).

Hope this addresses your query. In case you need any further clarification, please share your contact number at [protected]@marico.com to enable us to get in touch with you.

We look forward to your continued support.

Regards,

Marico Consumer Services Cell
ISO 10002 Certified

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