Nivea — Movie voucher code of rs 200 not working

Address:	Ghaziabad, Uttar Pradesh, 201014
Website:	www.nivea1.promoredemption.com

I was given a movie voucher code if Rs 200 which I was supposed to redeem by booking an online movie ticket through http://www.bookmyshow.com. Its been more than a week now. But I have not received any response to any emails or calls to its customer support number. The coupon code of Rs 200 is being displayed as invalid after applying on payumoney website while booking a movie ticket on bookmyshow.com. I have attached the screen shot where the voucher code is being displayed as invalid. Please help asap otherwise the movie voucher code will expire.