PVR Cinemas — Regarding privilege points

As I am booking lot of movie tickets in pvr cinemas through their mobile app.but iam not getting any privilege points for that. As iam already a member in that particular program. When I purchase any food and beverages in pvr that time the points getting added but not when iam booking the ticket. Then what's the use of running this kind of programs when you are unable to do such things. I think this is also one kind of a scam where you are cheating your own customers. Pls check and do the needful or just close this kind of scams.