Reliance Retail Limited — Sim yet not activated after 4 days

Address:

334001

I purchased a lyf phone with a jio sim on 23rd july and the bloody sim has yet not been activated and tried several time at digital express to get it activated but noooo response from there... Tried callingat the toll free number but noooo response.. What the hell is this...
Activate is as sooon as possible otherwise i am filing a case in consumer court with all the valid documents with me...