Sterling Holiday Resorts — Sudden and unethical termination of lifetime membership

Address:	New Delhi, Delhi, 110003
Website:	www.sterlingholidays.com

My family member had taken membership of Sterling Holiday Resorts in 2001. In the last few years only we availed this membership a few times. At the time of taking this membership, we were told that this was a lifetime membership. In our subsequent communications and correspondences with Sterling, we were never indicated otherwise. In fact in 2015 when I spoke to Sterling with relation to planning another vacation at their resorts as a member, the customer associate spoke of how I should use in 2016 some of the unused membership days which had accumulated.
In Jan 2016 when I called Sterling, to plan a holiday in the coming months, I was most unexpectedly told how my "membership had expired"! When asked to explain what they meant, I was told that my membership was only for 15 years.
This is in complete contradiction to how this membership was sold to me in 2001 by their sales agent. Never before by phone or mail did they ever mention this being a 15 year membership, it was always a lifetime membership.
I strongly feel that this sudden curtailment of my membership is very fishy on the part of Sterling Resorts. After reading the numerous consumer complaints against them on this forum and other forums, it appears that Sterling Holiday Resorts indulges in a lot o[censored]nethical practices of cheating. Very very disappointed!
Can Sterling Resorts sort this issue for me? I will be posting the followup of how or what Sterling does in my case over here as other consumers deserve to be aware of all this. Buyer beware!