Airtel — UNNECESSARY SERVICE ACTIVATION

Hi , my Aunty's number is [protected](airtel) (She's too old and sick, dat's y i'm writing this).

6 or 7 months back, callertune tune got activated automatically and rs.20 got deducted.
So i used airtel automatic IVR system to deactivate it. I received a sms saying the will get deacivated within a day.So i thought that service would have been deactivated. but to my surprise , the very next month another 20 rs was deducted from the account, so i called the cust.care to deactivate the service, he accepted the request and said that the service wud be deactivated soon. Then i was not in bangalore for 2 months, wen i came bk , my aunt said still amount getting deducted so i called cust.care again , but to my surprise he told
that two services are active, 1>caller tune n 2> cricket updates....(I hv no idea how can a old lady aged 78 wh's not interested in cricket n present day music can activate such services,)....So i asked him to deactivate all the services, (also asked him abt the request given earlier, to that he said he has no idea abt that, wat a dumb answer by the cust..care), he also said that he wud send a request to the company n assured that all services wud be deactivated soon. After that i dint meet my aunt 2 months as i was busy.but wud talk over the phone, every time when i cal she wud tel 40 rupees getting deducted in a month. So wen i met her two months later, i went to the cust.care centre in indiranagar....wen i told the representiv abt all the prob. i faced he took me to corner n gave me a cordless phone without speakin a word...When i spoke, he was a cust. care rep.. again i requested for deactivation...again he accepted my request n assured me that the service wud be activated in 24 hrs. I was waiting for the next month to chk whether the services are deactivated. to my surprise , another 40 rs was deducted again.... so i decided that enough is enough, n changed the service provider itself ....wat i want to know is that even if it was activated by accident, how can a top company like airtel cud not pay heed to a single customer, in spite of several requests....wil somebody take action against the so called top company called AIRTEL ,who's taking the customers for a ride?????? if they continue doing this, i'm sure they'l lose a lot of customers....