Idea Cellular — reguarding its latest advertisement-"walk while you talk"

Please stop this ad as this may lead to very serious accidents. It is always advisable to stop and converse as talking and walking simultaneously may lead to loss of concentration and many known accidents have occurred due to this. Accidents on railway tracks, railway crossings, roads, fall from stairs, etc has all been very common and must have been heard of by every persons. Please stop this ad. I am a fan of all the idea ads so far but this one has really disappointed me.

I entirely agree with Sidharta. It is outrageous to alow such an ad. While the telecom ministry is urging telecom companies to spread awareness about etiquettes o[censored]sing mobile phone, here is a mobile company, leading people to do commit unsafe acts. 2 years back a film director of Bengali films got killed while shooting at a Railway station, because he was walking while talking animatedly on his mobile and unmindfully started walking between the tracks. He collided head on with an oncoming local train. This was all in newspapers. But in our country, "safety" and lives of people is hardly a concern. People are insensitive. The Advertising Standards Council of India has the right to take a suo moto action against the ad since it affects safety of people. But it is sleeping insensitively. There are people who are saying it is a good idea, projected in the ad. I am amazed at the gullibleness of the people and realize how immature adults can be. It seems, the ad company Lowe, who prepared this ad for Idea Cellular, has no methods to check the standards of its ad.

when i saw this advertisement first time I really impress about this message because Idea give a path to utilize the time and improve your health. Its a real Idea to followup's.

I strongly agree with your views. This is a Stupid ad and needs to be removed immediately from the screens. There should also be strong fines imposed on people who talk on cell phones while they are crossing the road, totally oblivious of the traffic around them. The company should be sued for this silly ad.

I strongly agree with your views. This is a Stupid ad and needs to be removed immediately from the screens. There should also be strong fines imposed on people who talk on cell phones while they are crossing the road, totally oblivious of the traffic around them. The company should be sued for this silly ad.

I strongly agree that this ad must be withdrawn from the media and media must refrain from encouraging this for the safety of the public. Is there by any means by this feedback goes to idea for them to react???

Using cells while walking, riding, driving, viewing, eating should just be discouraged. We have enough people who do this on a regular basis everyday putting their life and other's in danger.

Promoting such a thing, no matter what good intention in may have had, is just a stupid IDEA

The idea maybe good and better scenarios should have been depicted rather than the ones shown- especially the lady getting out of her car and walking around it talking on her cellphone on a busy highway!!!
That's bad taste. Maybe in a garden, or in the house, or climbing your house stairs (sometimes the lift's act as jammers' so showing that would be good) rather than walking on a busy street where one could unknowingly cause injury to another individual.

Pedestrians are also part of traffic. When other members of the traffic like bike, car, lorry, bus drivers are not allowed, how can a pedestrian be excused? Where is the common sense? The irony is that this ad is present on almost all signal points right under the nose of a traffic police! May be, only after accidents, government will wake up and go on ordering enquiries...?!

Watch this video by Kal Tak Productions. A funny take on Idea’s not so great idea!
http://www.youtube.com/watch?v=ahfMVQj-2dM