ITC — false product claims

Website:

www.bnatural.in/productMango.aspx

The product on pack Claims:
"..Wrapped with the promise of B Natural and free from any added preservatives or colours..."

However the ingredient list has Colors and preservatives!!
Water
Blended Mango Pulp (24%) [Of which Alphonso Mango Pulp (4%)]
Sugar
Acidity Regulator (INS 330)
Stabiliser (INS 440, INS 466)
Antioxidant (INS 300)

CONTAINS PERMITTED NATURAL COLOUR(S) (INS 160a(ii)) AND ADDED FLAVOUR(S) (NATURE IDENTICAL FLAVORING SUBSTANCES)