Dell Launches Back2school Offers For Kids — Dell has announced the launch of its 'Back 2 School' offer focusing on families and students preparing for the new school year.

Dell has announced the launch of its 'Back2School' offer focusing on families and students preparing for the new school year. This is a Dell initiative in the direction of fulfilling its promise to offer the maximum value in education and entertainment. Under this offer, Dell has launched a new range of consumer desktop computers with specially designed Disney Pixar 'Cars 2' branding. While it has begun on the 24th of May and will last till the end of July, this offer is available on Dell Inspiron 560 and 580 Desktop models, the Inspiron All-in-One series and the XPS Desktops.

Consumers who purchase the Inspiron 560 and 580 Desktop models during the offer period will receive a 'Back2School' gift collection of six 'Cars 2' stickers, the original Disney Pixar 'Cars' movie DVD and a limited edition 'Cars' widget CD containing an extensive range of 'Cars' wallpapers and videos. Consumers planning to purchase the Dell Inspiron All-in-One desktop or XPS desktops will get a 'Back2School' kit containing a Disney Pixar 'Cars 2' branded school bag, tiffin box, water bottle, notebook and pencil box. This is in addition to the 'Back2School' gift collection, which they would also get.

Mr. P. Krishnakumar, Executive Director, Marketing, Consumer and SMB, Dell India said, "The 'Back2School' campaign is geared towards encouraging school children to adopt technology and utilize its potential in exploring and widening the scope of learning. Dell has always worked towards revolutionizing education through technology and through such offers; we want to make going back to school really exciting for students". He was speaking on the occasion of the launch.

All of the Dell desktops are available at Dell India, Dell Exclusive Stores and Dell registered retailers in over 250 cities across India. Head over to the Dell India website for more.

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If dell wants to encourage students, the solution is to provide free demo software, specialized product with lower price to meet students requirement/budget. Maybe few lessons.
Our kids are already loaded with tiffen box, bags, stickers, wallpapers, etc. This is the most stupid and insincere scheme I've come across.

Rajesh Rathod
Ha! I agree with Rathod. They probably get a commission from Disney.

Give the children some constructive educational games instead.

The whole consumer market is feeding our children with junk! God damn them!

Moss

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