[Resolved] P&g’s Mcdonald Sees Growth In India — Addressing his first annual meeting since becoming CEO of Procter & Gamble Co. | |
Addressing his first annual meeting since becoming CEO of Procter & Gamble Co., Bob McDonald outlined a growth strategy based on adding a billion new P&G consumers over the next five years.Noting that P&G’s annual U.S. sales average about $100 per person, McDonald said if it can increase sales in India just to Mexico’s level of $20 per person, it would boost overall sales by 50 percent. The company’s Indian sales currently average $3 and less than $1 per person, respectively.“So the potential is absolutely amazing,” McDonald said.P&G’s post-recession growth strategy will be to reach more consumers, in more parts of the world, more completely, McDonald said. That includes expansion of P&G’s product portfolio to add more price points – especially more low-cost products – so that “there’s no reason any consumer should have to buy any other brand,” he said. It also will entail more “horizontal innovations” within existing brands, such as recently introduced Bounce dryer bars and Tide detergent additives.A key initiative will be to simplify P&G organizationally so that it can be a $100 billion company that operates with the speed and agility of a $10 billion company, he said.During a question-and-answer session, in response to a question about P&G’s sustainability policy, McDonald said it has a goal of selling $50 billion of sustainable products such as concentrated detergents. Those sales are now at about $13 billion annually. The query gave A.G. Lafley, P&G’s chairman, a chance to plug P&G’s Pur water filters and Tide Coldwater detergent.Lafley, who stepped down as CEO this summer, received a hearty round of applause from shareholders for his leadership over the past nine years. He was outwardly surprised near the end of the meeting when his son Patrick Lafley stepped to a microphone in the audience. The younger Lafley recounted the long hours, the stresses of the job, and the threats to his family that his father endured over the years as Patrick was growing up.“Thank you, Dad. Good job,” he said.
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