Pepsico India — pepsi marketing campaign

Hi this is more out of curiosity, just wanted to know why didn't you'll capitalize on the famous bollywood song "chalti hai kya 9 se 12". It has this line in it's lyrics "tu meri hai pepsi cola mai tera hoon coca cola". It can be a good marketing campaign given coke has started the new relationship focused bottle like bhai maa etc. You'll can actually run a valentine camping jointly with coke saying let's go bollywood cause "tu meri hai pepsicola and mai tera hoon coca cola" just a thought as an mba student