Shine.com — Misleading Sales Practices, Hidden Charges, and Refusal to Refund

Address: HT Media House, 18-20, Kasturba Gandhi Marg, New Delhi – 110001, India

I was repeatedly misled by Shine.com’s sales representatives into making multiple payments without being informed upfront about the actual costs involved.

Initially, the sales person only asked me to pay ₹3, 272 for activation and did not mention any further charges.

After this, I was transferred to a Relationship Manager (RM) who did not provide me with a clear breakdown of charges. Instead, he kept asking for payments one by one like a trap — first ₹5, 000, then ₹10, 000, then ₹15, 000, and finally ₹25, 000. Each time I asked if it was the last payment, I was assured it was, only to be asked for more later.

When I raised that the sales team never informed me about additional charges, the RM casually said that “they might say anything to sell.”

At one stage, I was told if I did not pay the full amount, Shine.com would neither provide the promised service nor refund my earlier payments. This is clearly coercive and unfair.

On contacting customer support, , I was told that “I should already know the cancellation policy” even though it was never disclosed to me prior to making any payments. She also said call recordings would be reviewed, which will confirm that I was misled and pressured into payments.

This conduct amounts to misrepresentation, hidden charges, coercion, unfair trade practice, and deficiency in service under the Consumer Protection Act, 2019, and is also a violation of the Consumer Protection (E-Commerce) Rules, 2020 which require full upfront disclosure of costs and refund policies.

I therefore demand immediate cancellation of services and a full refund of all payments made.
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Shine.com customer support has been notified about the posted complaint.
Sep 23, 2025
Updated by Vetriventhan Murugan
I didn't get any update from shine end yet
 
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