Times Of India — six month times of india subscription not honoured

I have agreed to subscribe times of india english daily for six month on 10th march 2020 and have given cheque for rs.599 vide state bank of india trichy cheque no.814137 and the same was debited on 16th march 2020. But till date i am paying by cash. Inspite of visual and social media delivering g current news at consumer's finger tips.. I wanted to encourage print media. I talked to mr. S. Balachandrasekar officer trichy two times during the month of june 2020. Again i talked on 4th july 2020 and have given the cheque particulars by sms.... Till 8th july 2020 he did not respond called him and remainder sms... Finally this complaint... Enough is enough. I am cancelling my agreed subscription and requested to refund my amount on or before 31st july 2020... Failing which i will be forced to go for legal procedddings