Zomato — cancellation fee=product price

I have ordered a cake from zomato but by some reason i have to cancel the order in not more than 2 min. Probably the order has not reached the kitchen. But they charged me the cancellation fee equal to order price which is injustice. I think that they should reduce their cancellation charges to the minimal. Please look into the matter as i am your customer and customer's satisfaction is must for any company to progress.