Bigbasket — Cheating - coloured and coated brown sugar

Address:	Supermarket Grocery Supplies Pvt. Ltd. 2nd Floor, Fairway Business Park, Embassy Golf Link, Challaghatta, Bangalore, Karnataka 560071
Website:	www.bigbasket.com

We purchased a 1 kg brown sugar packet from the Big Basket at Rs 80 on 10th April 2023. The brown sugar added in water (video) gives away the colour and white sugar crystals are visible. this is coated and fake brown sugar being sold by BB.
we trusted these guys. The moment I called customer care, they forcibly credited my Rs. 80 back in my wallet.
The concern is not just returning Rs. 80, the chemicals used for colouring could lead to cancer and other diseases. We can't expect such things from the TATA group running charity trusts in India.

I have decided to punish the people involved... I can see one such complaint in March 2019 (https://www.consumercomplaints.in/bigbasket-com-fake-and-colored-sugar-in-5-kg-p...⇄), but still, BB management is selling such products.
Looks like they are not concerned about the health of customers and are busy cheating and booking profit on the name of organic products.

for reference Invoice no: IEXTS23IAAB32024 Dt 10/Apr/2023