Vodafone — news

I am really fed up with the flow of news coming to my cell phone having vodaphon sim card. I am so much fed up that I keep the backlight of cell phone off as it keeps on flashing day and night as every minute some news is there. I feel like throwing away vodaphon sim card. I complained to help centre about it but in vain. What to do?

the matter is still un-resolved; i am still getting these messages from match day service...please stop it?

i dint activate for any cricket score msgs...
but m getng continuous msgs on cricket . and its taking rs.5 per sms...
pls stop tis annoying msgs...

i wish to deactivate this annoying messages of the cricket news and scores that keep coming from 567889, but do not know how to.
My vodaphone number- [protected]
State - Delhi
Can anyone tell me how can i stop this service, vodafone customer care is not picking my phone.
they intentionaly sending Cricket messages.