Croma — Croma 1 Ton AC purchased online the AC is not cooling at all since installation

Dear Croma Support Team,
I am writing to escalate an ongoing and unresolved issue with the Croma 1 Ton AC purchased online last month. The product has not been functioning as expected — the AC is not cooling at all since installation — and my repeated attempts to seek support have not been met with any meaningful response or ownership.
From the very beginning, there has been a clear lack of professional communication and accountability from the support team. I was never contacted by Croma for installation scheduling, which I understand is typically expected for new AC purchases. Due to this poor communication, I decided not to opt for the Croma-provided installation.
Despite this, I have made several attempts — even offering to pay for a visit — to get support for the AC through Croma channels (see attached reference). Unfortunately, I continue to experience unresponsive behaviour and no follow-up. When I reached out to the Gwalior City Center Croma store, I was told they are not liable since the purchase was made online and advised me to pursue support through online channels only — showing no intention to help or even coordinate.
Here are the details again for your reference:
Product: Croma 1 Ton AC
Issue: Not cooling since day of installation
Purchase Mode: Online (March 2025)
Attempts for Support: Multiple, including willingness to pay for a visit
Address: G-17, Madhuwan Enclave, City Center, Gwalior, MP – 474011
Contact: Abhishek Sharma – +91-[protected]
I urge you to escalate this matter to the regional service manager or a responsible authority at Croma who can take ownership and coordinate a resolution. This has gone beyond a standard support request and needs professional handling now.
I appreciate your immediate attention to this issue and request resolution within the next 48 hours, or I will be compelled to raise this concern through formal grievance forums and social media channels.
Sincerely,
Abhishek Sharma
+91-[protected]
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Croma customer support has been notified about the posted complaint.
Verified Support
Jul 30, 2025
Croma Customer Care's response
Kindly allow us some time to check the details and update.
 
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