ITC — Sunfeast Dark Fantasy

I am a consumer of "Sunfeast Dark Fantasy choco fills" since 2010.

As a consumer, the 2 vital things for me are product ( quantity + quality) and pricing.
Quality is outstanding since the beginning. But suddenly they have priced it up.
Earlier the 75g ( 6 cookies ) was for ₹30 ( which was quite ok), but now it's ₹35.

Which is making this product quite unaffordable for a normal Indiana consumer.