Vodafone India — service validity expired even after having lifetime validity

Address:New Delhi, Delhi, 110059

I am having a vodafone sim card since long back and didn't face such issue before, but now from past few days i was getting messages from vodafone that your vodafone services are going to be expired on so and so date and now my services are expired after that date. And as per vodafone i have to recharge again to get a limited validity, say 28 days.
Why the service validity got expired when we have earlier recharged for lifetime validity?
What's the meaning of expiring the services when they have earlier charged us for that?
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Vodafone India customer support has been notified about the posted complaint.
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All three MNPs have levied service validity charges and forcing the prepaid users to pay for continuation of incoming and outgoing call services. This policy is not acceptable to consumers and looks like a forced drain out of Rs 1/day from each mobile account .
This needs to be stopped.

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