Vodafone — Scam - Subscription availed without customer requesting for it

Re.1 Store subscription activated on the prepaid number without consent of the user and amount of 35 deducted. This service was activated by the service provider and not requested by user and amount is deducted each month. The service also cannot be deactivated by the instructions provided.
Consumers please be aware of this as there is a new way to rip of people.