PVR Cinemas — Complaint about mandatory food voucher purchase and non-redemption of Rs.150 at PVR Kanpur

Address: Delhi

Dear Sir / Madam,
I am writing to register a formal complaint regarding unacceptable and unfair practices at your PVR theatre in Kanpur. On my recent visit, I was compelled to purchase a food voucher of ₹150 along with the movie ticket — I was told no ticket would be issued without the voucher. I paid for that voucher believing it to be valid and redeemable.
When I attempted to redeem the voucher at the food counter, I found that there was nothing available worth ₹150 — effectively forcing me to pay extra or forego the value. This behavior feels misleading and gives no real “voucher-value” benefit to the consumer.
Additionally:
I noticed that the same movie ticket was being sold at a lower effective price on the booking platform BookMyShow @ 275/- Rs. Only it indicating a possible overcharge or unfair tying of voucher + ticket.
I was not provided a transparent list of items available at ₹150, nor any guarantee that the voucher value would actually be redeemable.
I believe this amounts to an unfair or restrictive trade practice, and contravenes consumer rights regarding freedom to choose — forcing a purchase mandatory for entry.
In view of the above, I kindly request the following actions:
A full refund of ₹150 for the voucher which I was forced to buy but could not redeem.
A review and clarification of your policy at your Kanpur theatre regarding mandatory voucher purchase — especially ensuring that tickets can be sold without imposing food-voucher purchase.
Disclosure of how many such vouchers have been sold versus redeemed in the current financial year at your theatre (or overall), to assess the scale of this practice.
Assurance that in future you will offer clear, transparent pricing — distinguishing ticket cost and optional food vouchers, and not force customers to purchase unwanted vouchers.
If this matter is not resolved within a reasonable time, I will consider escalating this complaint to the appropriate consumer-forum / legal notice.
Please treat this complaint as being of public interest, since many patrons may face the same issue unwittingly.
I look forward to your prompt response and a resolution at the earliest.

Thank you.
Yours faithfully,
Onkar Nath Tiwary
[protected]