Eureka Forbes — Eureka Forbes Gold AMC Mis-Selling and 18-Day Refund Delay

Address: CE: B1/B2, 701, MARATHON INNOVA, OFF GANPATRAO KADAM MARG, LOWER PAREL, MUMBAI # 40001

Customer ID - [protected]
On September 5, 2025, during a routine service visit for my water purifier, a Eureka Forbes technician aggressively pitched the Gold AMC, costing ₹3699, as essential for “premium” support and free parts. Key terms, including cancellation policies and non-refunded clauses, were not disclosed, violating the Consumer Protection Act, 2019. Realising the AMC was unnecessary, I requested cancellation on September 7, 2025, within 48 hours.

As of September 25, 2025, 18 days later, no refund has been processed. I’ve repeatedly contacted customer care ([protected]), emailed [protected]@eurekaforbes.com, and escalated to
grievance.[protected]@eurekaforbes.com and [protected]@eurekaforbes.com. Responses are vague, citing “ASAP” or “case manager assigned, ” with no action. They suggested “adjusting” my payment to a future AMC without consent, despite no services being availed. This deliberate delay and fund retention is unacceptable.

Research on X, Reddit, and consumer forums reveals a pattern: customers face 1-3 month refund delays, unfulfilled AMC services, and premature complaint closures. Technicians push AMCs without transparency, and the company stalls refunds or redirects funds to unwanted contracts, indicating systemic mis-selling and unfair trade practices.

I’ve lost ₹3699 without receiving any services, causing financial strain and frustration. Eureka Forbes’ lack of transparency and accountability has destroyed my trust in their brand. This company is doing nothing but looting the customer and harassing them when it comes to fair trade practices.