[Resolved]  Brand Factory — Adding VAT on discounted price given on MRP

Address:Hyderabad, Andhra Pradesh

I have purchased A sweater from Brand Factory ,Hyderabad.

The MRP of the Sweater was Rs.1699 and the Discounted Price was Rs.999 .
Rightly , I have to give Rs 999 to them , instead they Have Charged me VAT on the Discounted Price(5.5%) so my total bill
became Rs.1045 . How can Anybody charge VAT on Discounted price.This is pure Cheating and fraud.
Action must be taken against these big stores so that a good examples must be set for others.


Regards
Saurabh
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Aug 13, 2020
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Today, I experienced the same. While I visited US POLO store in Sec 11 Dwarka- New Delhi store, these guys are openly charging additional VAT (5%) on the final discounted price. First they announce discount% of say 30-50%, Deduct from MRP as per label (inclusive of all taxes) & then further add 5% on the final amount. This is double charging in the name of VAT, which I seriously doubt they would be submitting the double charges to Govt of India. I felt CHEATED. They just say their system is down & issue manual invoices. Even did not submit the feedback register when asked for.
Same method of cheating as being practiced in adjoining Blackberry, Arrow & many more stores.

I finally made the purchase at Allen Solly in Sec12 Dwarka but the owner clearly said he would as well be doing the same from next time as this way of overcharging was openly being practiced in the adjoining showrooms. I am next going to submit this complaint to CVC & set these guys right.
HI, i bought one jeans from Brand Factory, Marathalli, Bangalore, Mrp.2399. MRP .maximum Retail price of any product including all the taxes, Brand factory offering 25% discount on MRP to their customers so the price will be 1799 after discount but they are charging 5% as VAT, so the price become 1889 . on the same product if you buy 2 jeans they offer 1 jeans free but they are not charging any VAT on this . hence both are the offers made by Brand Factory itself but why they are charging 5% extra as VAT which already included in the MRP. One more thing they are also hiking the price of the product and then they are giving discounts such kind of cheating are doing with the customers by Brand factory.


Please make a note of that if such kind of cheating will happen Then Brand Factory will loose their customers, and i request to all customers please post your complaints if you are being cheated by Brand Factory so that consumer forum will also get update of these issues

Arunesh chaturvedi, Bangalore
They also charged me 787/- instead of 750/- in BrandFactory, kukatpally, hyderabad. But I complained there and after half an hour of debate, they returned the access amount.
But I was really surprised that a lot of people were doing shopping but nobody had an issue!!! That's "Its OK" attitude spoiling our country.
Go and have a stand against the wrong practice.
I have even worse experience. Today I purchased some cloths from Brand Factory Bangalore Bannerghatta road. I purchased for over 5k cloths and for each of them they have charged a 5.5 vat on the discounted rate. To my worse i even had two cloths of MRP 349 RS each on which there is no discount at all but they have charged as usual 5.5 % Vat on those as well. How can they even charge VAT over MRP ???. This is pure cheating and for sure needs to be taken to court
Hi Mr. Mukesh,
Greetings from Future Group. This is Priya. We apologize for the inconvenience you faced at our outlet. Please write to me at [protected]@futuregroup.in with your contact and invoice details so that we can take the matter up with our team. They shall get in touch with you on the matter at the earliest and have it resolved to your contentment.

Regards,
Priya
Hi,
I had a similar experience today. I bought 2 classic polo t shirts at 50% off from brand factory marathahalli, bangalore. The MRP was 1399/- each. But after billing, I had to pay 1476/- instead of 1399/- as they charged VAT extra even though the MRP tag clearly said inclusive of all taxes. I had made a similar purchase from another company of the same brand and same MRP but they did no force me to pay VAT. I feel cheated as a customer and would like the problem to be resolved.

Nivea
Hi,
I had a similar experience today. I bought 2 classic polo t shirts at 50% off from brand factory marathahalli, bangalore. The MRP was 1399/- each. But after billing, I had to pay 1476/- instead of 1399/- as they charged VAT extra even though the MRP tag clearly said inclusive of all taxes. I had made a similar purchase from another company of the same brand and same MRP but they did no force me to pay VAT. I feel cheated as a customer and would like the problem to be resolved.

Nivea
Today, I experienced the same. While I visited Pantaloons, south city store Kolkata., these guys are openly charging additional VAT (5%) on the final discounted price. First they announce discount% of say 30-50%, Deduct from MRP as per label (inclusive of all taxes) & then further add 5% on the final amount. This is double charging in the name of VAT, which I seriously doubt they would be submitting the double charges to Govt of India. I felt CHEATED.
These guys are real cheaters. I bought 2 jeans from Brand Factory Trivandrum. The offer was BUY 1 GET 1 FREE. The MRP on the product was 2399.00 but these people charged GST on the MRP. When I asked about this to the manager he has no clue on why they are charging the GST on MRP. And another promotion was flat price of 899/- and when the bill was raised it was charged GST on it.

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