Idea Cellular — Vas subscriptions without permission. Unethical behavior!

Address:	South Goa, Goa, 403601
Website:	IDEA Cellular, www.seven3rockers.com

Two VAS services got auto subscribed against my idea number on 30th March 2016 at 10pm without any alert. I have lost Rs.50 from my prepaid balance. The service names are "Bollywood Buzz" and "Fun Star Music". More VAS services were trying to get subscribed but it failed due to insufficient balance later.
On calling the Idea customer care on 31st March 2016, the person at service desk mentioned that these services got activated from some third party internet service (Seven3Rockers.com) which is not in their control. I got 2 messages from Idea(54300) notifying that 2 VAS services have been activated, but the money was already deducted without my permission. This excuse is really not acceptable as Idea should alert the user and ask for a confirmation before activating any paid service. Imagine any third party internet service picking people's numbers by some means and activating VAS services on them for their benefit, and Idea blindly activates them without confirming with the user through a message or call. Obviously IDEA also gets profited from such activities which is why they don't want to control it. This is such an unprofessional and unethical behavior, and the user gets fooled and suffers the loss. Many people are becoming victims of such traps. But probably very few care to file a complaint. I have read complaints from other people as well regarding similar VAS service deductions.
As of now, I have requested the idea customer care to deactivate the VAS services, but I was told that the amount cannot be refunded.
I sincerely request IDEA Cellular to refund the deducted amount as the VAS service activation was done without my knowledge.