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PureIT / Hindustan Unilever Complaints & Reviews

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Updated: Jun 29, 2026
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PureIT / Hindustan Unilever reviews & complaints page 17

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V
Vsatam
from Mumbai, Maharashtra
Nov 8, 2018
Resolved
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Address: Mumbai City, Maharashtra, 400083

I have a Pure it water filter. I have been using the filter since many years.

However since last couple of times I have noticed that the germ kill battery of 3000 litres which usually lasts for 6 to 7 months, now lasts only for 4 months or lesser than that.

I have even noticed some white powder floating on the surface of water. This could mean that something is wrong with the battery.

I had bought a 3000 litres battery on 20th June 2018, which got over on 30th October 2018. This means instead of 6 months, the battery lasted for only 4 months.

We are a family of 4 people. 3 o[censored]s are office goers. Thus we consume drinking water from the purifier only in the evening. Even if we consume 10 litres of water per day, the battery should last us for 10 months. Where as this battery got over in just 4 months.

Therefore I have raised a complaint on 2nd November 2018. Complaint number CO[protected]. Till date technician has not visited to check the machine.

The technician, Mr. Tiwari, called up to say that he can do nothing about the complaint. We will have to purchase a new battery.

When I escalated the complaint through your customer service, officer Mr. Iftiyaar Ahmed called up and repeated the same thing what Mr. Tiwari said. He spoke very rudely. He further added that the company records show that the last battery was issued to us by the Company in 2017. Where as we have purchased it in June 2018 and I have the invoice for it.

I have strong feeling that the batteries supplied are adulterated, sub standard ones and not genuine piece issued by the company.

I have seen people disposing HUL PUREIT purifiers for this reason. It is shameful for a company of such repute.
Jan 27, 2019
Complaint marked as Resolved 
PureIT / Hindustan Unilever customer support has been notified about the posted complaint.
Nov 08, 2018
Updated by Vsatam
Hindistan Unilever Germ kill battery life is much shorter than its actual capacity mentioned by the Company. It is a failed product. The water smells of chlorine. Please do not buy it.
Verified Support
Dec 27, 2018
PureIT / Hindustan Unilever Customer Care's response
Customer was facing the problem for the GKK filters, so register the complaint and arrange the technician to get resolve the customer concern.

Out the call customer, now the device is working fine.

The case has been resolved.
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    Vivek satarke
    from Raipur, Chhattisgarh
    Nov 2, 2018
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    Address: 491001
    Website: Dove soap

    Dear. Sir,
    Today i purchased two units of dove soap from final provision durg c. G.in both the units i didn't find the date of manufacturing. Nor the price even the weight is also missing but it has printed that"individual unit not for sale do not open without outer carton"i. Could not understand the marketing policy. It doesn't prevail in india. Where consumer is not knowing about the product. Is it a sample which is sold to me. Pls look in to the matter.
    PureIT / Hindustan Unilever customer support has been notified about the posted complaint.
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      meenal bhardwaj
      from Pune, Maharashtra
      Oct 26, 2018
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      Address: Pune, Maharashtra, 412308

      This issue has been ongoing for around 2 months now.
      There is leakage happening in our marvela uv, i have been constantly calling pureit customer and the agency assigned no body has any update.
      They took 1900 for warranty extension from me and a month back (Before leakage appeared) installed germi kit set worth rs 1000. Now no body gives me update on the warranty extension and when would the new part come.
      Horrible experience with a big company like this.
      I have no receipt of 1900 that i gave for warranty extension, service provider person told me i would get a message from the company but never got one.
      Jan 30, 2019
      Complaint marked as Resolved 
      PureIT / Hindustan Unilever customer support has been notified about the posted complaint.
      Verified Support
      Dec 27, 2018
      PureIT / Hindustan Unilever Customer Care's response
      Dear Meenal,

      Sorry for the inconvenience please share your contact details or complaint number so that we can reach you to resolve issue at the earliest .

      Or else you are freely to contact our toll-free[protected]

      Regards,
      Team Pureit.
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        Shriharsh Sistla
        from Bhopal, Madhya Pradesh
        Oct 26, 2018
        Resolved
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        Address: Raipur, Chhattisgarh, 492001
        Website: Pureitwater.com/in

        We purchared pure it marvelaa RO + Uv on 17th march 2017 and it had many changes of filters of different types in this time period but 5 dyas ago all of a sudden the machine stopped functioning completely. .
        When complained the technician told us that PCb needs to be replaced . Costing me 3200.. help... This doesn't do justice to our money as it is just 1.5 years old . . .where's the quality? Such a huge brand i need my money refunded for the repair
        Jan 12, 2019
        Complaint marked as Resolved 
        PureIT / Hindustan Unilever customer support has been notified about the posted complaint.
        Oct 26, 2018
        Updated by Shriharsh Sistla
        Its cost me 3200 + 250 a total of 3450 for the repair in order to get fresh water for my home. I need a complete refund of the money wasted in this thing. .

        Oct 26, 2018
        Updated by Shriharsh Sistla
        Here's my contact S.CHAKRAVARTY - [protected]
        Verified Support
        Dec 12, 2018
        PureIT / Hindustan Unilever Customer Care's response
        Dear Shriharsh Sistla,

        Sorry to hear about the trouble you faced. Request you to provide your contact details to help us in resolving your issue.
        You can also contact us on pureit.[protected]@unilever.com or can reach us on our toll free number[protected]

        Regards,
        Pureit Team
        Hi my pureit ultima not working
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          P
          pradeepbr
          from Tirumala, Andhra Pradesh
          Oct 26, 2018
          Resolved
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          Address: 560068

          We bought a pureit ultima 10 liters ro + uv electric water purifier on[protected]
          We spent around 2500 for filters replacement in last one year.

          Now there was a deference in the water taste and we raised a complaint ad your executive is saying needs to change the pump which costs 2500.

          What is the problem with the quality? This happening now after just complition of warranty period. This is not the proper customer service you are maintaining.
          Jan 27, 2019
          Complaint marked as Resolved 
          PureIT / Hindustan Unilever customer support has been notified about the posted complaint.
          Verified Support
          Dec 27, 2018
          PureIT / Hindustan Unilever Customer Care's response
          Dear Pradeep,

          Sorry to hear about the trouble you faced. Request you to provide your contact details to help us in resolving your issue.
          You can also contact us on pureit.[protected]@unilever.com or can reach us on our toll free number[protected]

          Regards,
          Pureit Team
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            P
            prateek4545
            from Mumbai, Maharashtra
            Oct 25, 2018
            Resolved
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            Address: 509001
            Website: www.consumercomplaints.in/new_complaint

            I bought pureit marvello uv + ro in 2015 at rs.18000/-.
            It has an advanced alert system which will notify filter change 15 days before completion
            In October 2018, i ordered for gkk2 as alerted by pureit system, for rs. 3850/-
            from the regular pureit technician who generally visits for regular service (Gangaram) and installed gkk2.
            After one day, i found that filter is not dispensing water and it is alerting to change sediment filter, gkk1, gkk2.
            When i complained the same thing to that pureit technician he said that there is problem with circuit board and it needs to be replaced which costs around rs. 5200/-.

            Even before completion of 2.5 year, if circuit board needs to be replaced what is the value and quality provided by pureit and what is the guarantee that your technicians are not doing that so that they and company can get some extra income?

            Pureit is even worse than chinese counterfeit products. I want the same to be replaced at the earliest
            Feb 5, 2019
            Complaint marked as Resolved 
            PureIT / Hindustan Unilever customer support has been notified about the posted complaint.
            Verified Support
            Dec 27, 2018
            PureIT / Hindustan Unilever Customer Care's response
            Dear Prateek,

            Sorry to hear about the trouble you faced. Request you to provide your contact details to help us in resolving your issue.

            You can also contact us on pureit.[protected]@unilever.com or can reach us on our toll free number[protected]

            Regards,
            Pureit Team
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              P
              Priya Khatri
              from Lucknow, Uttar Pradesh
              Oct 25, 2018
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              I have pureit marvella ro + uv.in april, i called pureit helpline for 'change sf' light blinking. A technician visited and on further examination he found that there is membrane issue. I called pureit helpline again and tgey pitched me the idea of amc. I took the 3 year amc for rs. 8000 and got the bill. The next 2 times when technician came, my amc was checked and i got free service.
              Now when i want to use that amc, the company tells me that it is not valid and that the vendor mentioned on bill is not their vendor. I waant to understand that every time a vendor is assigned to me, how would i know who is genuine and who is not. Surely someone from customer care or vendor might have committed this fraud. And if i am calling helpline and a technician is coming, how is it possible that someone from another unauthorised ro service centre came to my place. How did they know my number, my address, or the problem that i have? I even have phone records that prove that i have called pureit helpline only.
              Moreover when tje technician came yesterday, he told that this fraud has happened with many people and the company knows about it. Despite multiple emails to helpline and emails to india head - mr. Anjan sengupta, no action is taken, not even a single reply to any email. So i am going to take this up legally, by fir and social media.
              Feb 1, 2019
              Complaint marked as Resolved 
              PureIT / Hindustan Unilever customer support has been notified about the posted complaint.
              Verified Support
              Dec 27, 2018
              PureIT / Hindustan Unilever Customer Care's response
              Dear Priya khatri,

              Sorry to hear about the trouble you faced. Request you to provide your contact details to help us in resolving your issue.

              You can also contact us on pureit.[protected]@unilever.com or can reach us on our toll free number[protected]

              Regards,
              Pureit Team
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                indu82
                from Kolkata, West Bengal
                Oct 23, 2018
                Resolved
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                Address: 700079
                Website: [email protected];www.pureitwater.com

                I have sent the below mentioned mail to pureit unilever company for the complain of defective product of water purifier but still waiting for response —

                I would like to inform you that on the month of february, 2018 i purchased one water purifier (Pure it ultima) of hul. My registered mobile no is [protected] and name aloke paul.

                First thing this is the biggest mistake i have done till date. Anyway from purchasing to till date we have always been misguided by pureit representative including pureit sales person to customer care executives. Before purchasing this item, pure it sales person not for a single time mentioned the hidden t &c to us, neither at the time of installation the person informed us the details.

                Now the problem is that from 19 th oct, there is showing one message change gkk1 & afterwards from 20 th evening total service of this product is shut down as well as we are also unable to drink water as total system has been shut down. Before this in my house we used other water purifier for last 12 years but no problem has been raised like this.

                But it’s the blunder mistake i made for choosing pureit. I had no idea that any branded company can do this kind of cheating business.

                On saturday whenever we made contact with pureit customer care, they informed us that we have to change the gkk1 at our own cost because it is not under warranty. But my question is that before purchasing this item why you not mentioned this things??? They told us full service you will get in warranty time. Filtration equipment’s have no warranty. So why should i go for your complete packaging water purifier, i could assemble it. Whenever you are selling the total package you should bound to provide service of each part.

                The customer care executive as well as the service person are giving the same excuses that may be 4000 litre used by yourself. This is just fraud not at all logical because for my profession i am staying in foreign as well as my wife is also not staying here regularly. We hardly use the purifier and none of your logic is matching with our situation. Then what is the actual reason of it?

                Do you think each people are illiterate? Whatever story you will tell us we will believe??

                Now we have to change gkk1 and i am damn sure after 2/3 months i have to change gkk2 and this drama will continue after the span of time and i have to pay the amount after interval of that time. If this is the situation, then why did i pay approx. Rs.17000 to purchase the product? Did we pay the amount just to buy the outer cover only???

                Enough is enough!!!

                Everything has a limit. This kind of reputed company is also doing fraud business nowadays. It’s really unbelievable & unfortunate.

                So my request to you please take my purifier from my home & refund my money asap. I don’t need any fraud service of pureit anymore.

                Hope you will co-operate & it’s a request also don’t force us to take any legal action or forcing us to go to consumer forum.

                Waiting for your positive reply.

                Reply your concern me only by email.
                Nov 25, 2018
                Complaint marked as Resolved 
                PureIT / Hindustan Unilever customer support has been notified about the posted complaint.
                Verified Support
                Oct 25, 2018
                PureIT / Hindustan Unilever Customer Care's response
                Dear Aloke Paul,

                we are sorry for the inconvenience you are facing. we have forwarded your issue with the service team.

                They will get in touch with you at the earliest.

                Regards,
                Team Pure It.
                Nov 07, 2018
                Updated by indu82
                Such a worst & fraud service you people are providing to customer!!! its my second complaint...please take my new water purifier Pure It ultima from my Home.
                I can not use this kind of Fraud service ...Such a shame for a Company like Hindustan Unilever Limited...!!!
                only cheating...So please return my money and take your water purifier from my home...
                I dont want any kind of fraud service more...
                If you not response me properly then i will update your fraud service of water purifier of Pure it ultima in social network like YOUTUBE, FB EVERY WHERE...
                S o pls take necessary action ASAP.

                Regards,
                A.PAUL,
                [protected]
                KOLKATA
                Battery kit is very recently replaced... unit is two years old..
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                  D
                  dhanasekar85
                  from Chennai, Tamil Nadu
                  Oct 22, 2018
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                  Address: Chennai, Tamil Nadu

                  I have bought pureit water purifier from pureit. From day one facing the issue, with the help of srinivasan it was replaced to new machine. Three months before, i have changed membrane by spending 2550 rupees. Now, technicians say again membrane got damaged asking for 1500 rupees. I/m not ready to pay single rupees, please take necessary action to resolve my complaint.

                  I've tweeted to higher person in pureit team, no response from them.
                  PureIT / Hindustan Unilever customer support has been notified about the posted complaint.
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                    anand62
                    Oct 22, 2018
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                    Address: 380006

                    I'm having this pureit classic auto since last 4 years. For about passed 1 year we are facing this water leakage problem from machine. 3000 ltr filter kit lasts for about 3-4 months, we always order kit from pureit customer care. They assign 361 degree solutions as service provider (Ff3 jaydeep tower. B/s dharnidhar bridge, vanna, ahmedabad. Today their technician visited for kit replacement, we asked him why this 3000 ltr filter lasts for couple of months, so he called their office and some very rude lady sahima or saima gave me very rude answers and said wether you use the machine or not you will have to replace the filter every 2 months, and she told the technician to immediately leave for other work order.

                    I purchased this water purifier pureit because of hindustan unilever brand, however i'm extremely disappointed with such customer service and their brand quality.
                    PureIT / Hindustan Unilever customer support has been notified about the posted complaint.
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                      Pratheba M
                      from Korampallam, Tamil Nadu
                      Oct 22, 2018
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                      I received a fake call from (Said to be) naukri [protected], they said i have to pay 1650 to attend interview, if i'm not selected they'll refund my amount, then they asked me to send 7600rs after selection [protected], then they asked 15, 000rs i said no, they said they'll refund the amount within this october but i didn't get any. [protected]@india.com
                      PureIT / Hindustan Unilever customer support has been notified about the posted complaint.
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                        ravindersinghal1
                        Oct 17, 2018
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                        Address: Bangalore, Karnataka, 560092
                        Website: www.pureitwater.com/IN/pureit-water-purifiers/pureit-classic-ro-uv

                        Hi,
                        I bought pureit Classic uv + ro in July 2017 at Rs.10650/-.
                        On 8th Oct 2018, i ordered for gkk2 as alerted by pureit system, for rs. 3850/-
                        I found that filter is not dispensing water.
                        Technician from pureit visited on 12th Oct 2018 for installion gkk2.
                        When i complained to pureit helpline they said that there is problem with circuit board and it needs to be replaced which costs around rs. 2500/-.

                        Even before completion of around 1.3 year, if circuit board needs to be replaced what is the value and quality provided by pureit?

                        Pureit is even worse than Chinees counterfeit products.

                        Can you please look into this, so that we can trust our Indian manufacture company and go for buying similar product in future as well.
                        Thanks
                        Ravinder Kumar
                        PureIT / Hindustan Unilever customer support has been notified about the posted complaint.
                        Oct 17, 2018
                        Updated by ravindersinghal1
                        Any update please?
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                          Ibali
                          from Gurgaon, Haryana
                          Oct 17, 2018
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                          Address: New Delhi, Delhi, 110076

                          I purchased a water purifier from pureit n november 2017.in the first 6 months the candle had to be changed and now the filter has been changed. This is absolutely ridiculous. It's not even been a year and the internal filter had to be changed and i had to pay 2500 for the same. The representative who came did not even give back the faulty filter to us. The filter costed me 11k and it's not even a year and i paid 2500 more what kind of products are they selling that don't even last 9 months and the guarantee given is just 9 months for the filter. Even a sub standard company would give a guarantee of a year for it's part. These guys are putting faulty parts in their products and making fool of customers. It is better to buy products from a local company rather than spending such high amount and then getting it rectified. Hindustan unilever is such a big name but they are worse than a d grade company. It's better to buy from a local manufactured shop. I will be taking further action against thr representative who took the faulty part. I am sure they will repair and use it in one of the new ones and make fool of some other customer as well. These guys are cheaters and frauds.

                          Diptatonu biswas
                          [protected]
                          PureIT / Hindustan Unilever customer support has been notified about the posted complaint.
                          My kits Keep getting function less every now and then. Please help. My mob. [protected]
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                            Ramesh Babu Baka
                            from Pathanamthitta, Kerala
                            Oct 13, 2018
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                            Address: 600089
                            Website: WWW.PUREITWATER.COM

                            Continuous disturbance from puriet customer care by their sms service and in a single day on 13/10/2018 at around 1200 sms have been received even though complained to them regarding this by calling to their customer care service.
                            It has been a complete disturbance for me from morning to night and their is no positive response on my complaint.
                            Even after complain they did not stop the sms sending and due to this my mail box unable receive some important communications.
                            PureIT / Hindustan Unilever customer support has been notified about the posted complaint.
                            Water leaks from middle section of filter.When i pour water ti should go downwards in last storage section but this is not happening.It leaks from middle section.Please advise.
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                              Neha141
                              from Panaji, Goa
                              Oct 13, 2018
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                              Address: Pune, Maharashtra, 411019

                              I call pureit for change gkk2, the technician will come and change it but he doesn't do proper job thats why my mashine will stop and without any checking he gone. And come next day says to change the circuit it charged 2500, but he create the problem so why i will pay money.. He was very arrogant and nontechnical person. He not knows how to change it so he damage the circuit.
                              I will complian about the pureit service provider in pune
                              PureIT / Hindustan Unilever customer support has been notified about the posted complaint.
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                                Satyendra@1979
                                from Pune, Maharashtra
                                Oct 11, 2018
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                                Address: Thane, Maharashtra, 401203

                                Very poor ptoduct and poor service...6 months ago i had purchased water purifier from snehanjali nalasopara. After installation, after few days started facinf water leakage problem. Technician came and resolved tbe problem. But again after few days, the same problem occured and then again technician came and resolved the problem with temporary solution. Now it has been almost 6 month and the same problem is occuring around 7th or 8th time. Technician is not ready to solve the problem permanently. He is jusg foing the patch work and saying if the problem will occur sgsin just call me. And when i do cimplaint in customef care department, they says we will send senior technician but they are not ready to replsce the part or resolve yhe problem permanently. I spend 20000 inr for this purifier but now feeling that this is worst decision i have taken ever to chose pureit water purifier.
                                PureIT / Hindustan Unilever customer support has been notified about the posted complaint.
                                During the installation the dealer did not provide us with the fiter mesh.we don't know that there will be a mesh because it's a new product that time.After 2years of purchase we got to know that there should be a mesh which is missing
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                                  Sobhita Ravikanth
                                  from Alappuzha, Kerala
                                  Oct 8, 2018
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                                  Address: Ernakulam, Kerala, 682036

                                  Product purchased in jul 17. Replaced csf kit in jul 18. Now, there is a problem with the purifier. Complaint no. Co34486707. Technician visited promptly and informed that control circuit may be defective and would cost around 2, 500/-. Presently, he did not have stock. 12 months warranty and a major component of the purifier going bad in 15 months doesn't speak good about quality of hl products. I'm waiting for the item to come as i can't presently afford a new purifier. Let's hope for the best. But, a series of complaints about the same item needs to be checked by the company
                                  PureIT / Hindustan Unilever customer support has been notified about the posted complaint.
                                  Control Circuit has been replaced for 2250/-. Problem resolved. But HUL needs to check the quality of their products. 15 months life is too less, even for an electronic component.
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                                    Aiyanna Aiyu Machimanda
                                    Oct 8, 2018
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                                    Address: Bangalore, Karnataka, 560066

                                    I raised a ticket to replace sf filter. The customer care center sent me details of the ticket along with a reference mobile number. When i tried to call that number, the person starts to spark abusive and unprofessional words.
                                    Again when i called to pureit customer care to my surprise they say the mobile number earlier shared is not register.
                                    When i asked them to raise one more complaint to address my issue to replace the sf filter they behave like unprofessional.
                                    PureIT / Hindustan Unilever customer support has been notified about the posted complaint.
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                                      SRI_01
                                      from Mumbai, Maharashtra
                                      Oct 6, 2018
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                                      Address: 411015
                                      Website: www.pureitwater.com/IN/contact-us

                                      Hi,
                                      I had to change my sediment filter, called customer care for more than 100 times, every time they say they will send the technician, but they never send, calling them daily for past 1 week, daily same story.
                                      They are sending the technician number, but when we call them they abuse us.
                                      Today one technician came, he changed the filter, but when he left after sometime, it started leaking, when we called him, he started abusing in bad words. Even the area manager is speaking very rudely.
                                      We stay in pune - 411015, when we bought the pureit from croma, they said they have very good service in all the areas. But now they say there is no service in 411015 - which is one of the main pin codes in pune.
                                      Pureit technicians / area managers are literally abusing customers, they think they are giving some free things/service to us.
                                      Kindly take some action and resolve the issue, also in future when we need to change any filters, be responsible and change it..

                                      Complaint numbers : # co[protected]
                                      # co[protected]
                                      # co[protected]
                                      PureIT / Hindustan Unilever customer support has been notified about the posted complaint.
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                                        Nageswara Mude
                                        from Bengaluru, Karnataka
                                        Oct 6, 2018
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                                        Address: 560030

                                        We are in bengaluru, lakkasandra. Before a month gkk1 had to be replaced for which a service person came to fix the same. He broke the panel which is still not replaced yet though we raised several complaints. None of the complaints or calls to customer support was taken seriously. Would really appreciate if someone can look at this. Highly dissatisfied with the service.
                                        PureIT / Hindustan Unilever customer support has been notified about the posted complaint.
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