Dell India Complaints & Reviews

Dell has announced the launch of its 'Back2School' offer focusing on families and students preparing for the new school year. This is a Dell initiative in the direction of fulfilling its promise to offer the maximum value in education and entertainment. Under this offer, Dell has launched a new range of consumer desktop computers with specially designed Disney Pixar 'Cars 2' branding. While it has begun on the 24th of May and will last till the end of July, this offer is available on Dell Inspiron 560 and 580 Desktop models, the Inspiron All-in-One series and the XPS Desktops.

Consumers who purchase the Inspiron 560 and 580 Desktop models during the offer period will receive a 'Back2School' gift collection of six 'Cars 2' stickers, the original Disney Pixar 'Cars' movie DVD and a limited edition 'Cars' widget CD containing an extensive range of 'Cars' wallpapers and videos. Consumers planning to purchase the Dell Inspiron All-in-One desktop or XPS desktops will get a 'Back2School' kit containing a Disney Pixar 'Cars 2' branded school bag, tiffin box, water bottle, notebook and pencil box. This is in addition to the 'Back2School' gift collection, which they would also get.

Mr. P. Krishnakumar, Executive Director, Marketing, Consumer and SMB, Dell India said, "The 'Back2School' campaign is geared towards encouraging school children to adopt technology and utilize its potential in exploring and widening the scope of learning. Dell has always worked towards revolutionizing education through technology and through such offers; we want to make going back to school really exciting for students". He was speaking on the occasion of the launch.

All of the Dell desktops are available at Dell India, Dell Exclusive Stores and Dell registered retailers in over 250 cities across India. Head over to the Dell India website for more.

Dell reported a 17% increase in its sales in its Indian operations in its fiscal third quarter. But this good performance in India, as also in China, was an exception for the world's third-largest maker of PCs. The company's net income fell 54% to $337 million, and its revenue fell 15% to $12.9 billion in the quarter.

Dell's over-dependence on the commercial segment has meant that it has lost market share worldwide to companies like HP and Acer. The consumer market revived faster which has helped these latter companies. Rise in the costs of components, such as memory and liquid-crystal displays, affected profit margins.

In India, Dell says it is now the No. 2 player, up from the No. 4 position at the beginning of last year. This could not be independently confirmed because in the first two quarters of this year, the company had slipped to the No. 3 position, behind HP and HCL.The company has been putting a lot of effort into its consumer offerings these past months.

Dell is now counting on a "major upgrade cycle" next year to spur worldwide demand. Steve Felice, the company's president for small and medium business who addressed reporters across Asia through a conference call on Friday, said that systems had become old and therefore large-scale replacements were inevitable soon. The launch of Windows 7 would also help, particularly in the consumer and small/home office segments, he said.

Felice indicated that some of the market share gains that companies like Lenovo and Acer had made was at the cost of margins. "At Dell, we are focusing on healthy profits and cash flows," he said.

"Perot is very good at application development, systems integration and BPO. They have 7,000 people in India. So India will become a big base for our international growth," Fellice said.